Physical Design – Cavan Huang https://cavanthology.com Design Leader Tue, 26 Aug 2025 02:28:31 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://cavanthology.com/wp-content/uploads/2019/11/cropped-cav-icon-32x32.png Physical Design – Cavan Huang https://cavanthology.com 32 32 AT&T Stadium https://cavanthology.com/att-stadium/ Sun, 22 Sep 2019 16:40:29 +0000 https://undsgn.com/uncode/?p=20518

AT&T Stadium

Mobilizing millions of fans at AT&T Stadium

Innovation, Product Design, Experience Design, Content Strategy, Physical Design, Motion Design

AT&T came to Interbrand to elevate the fan experience at Dallas Cowboys Stadium. They wanted an immersive experience that brought to life AT&T vision of ‘Mobilizing A World That Works For People’. So, we used the power of the AT&T Network and social media to mobilize fans across the country and within the Stadium. I led the creative team that designed the AT&T presence across digital signage and displays, culminating in a mobile app that rallied Cowboy fans to ‘Unite The House’

Our team designed a custom logomark and visual system for the stadium that was as loud and energetic as the sports crowds. And we made sure that the AT&T Stadium and Dallas Cowboys brands aligned through the blue and white concentric patterns, circles and bold typography across the stadium LED displays.

Fan Experience Board

The AT&T Stadium App allowed users to engage with stadium signage by posting pictures, answering quizzes and promoting hashtags on social, all of which appeared in real time on the stadium signage.

Branded Media Moments

We developed a content strategy that displayed AT&T branded moments at predetermined times during the run of show. These moments were choreographed to engage different fan emotions and behaviors, like downloading the app or voting for their favorite player.

Unite This House

By activating the app’s ‘Unite This House’ function, fans could create rhythmic flashes from their mobile device. At key moments in the game when fans needed to be rallied, we would takeover all screens in the stadium to encourage fans to ‘Unite This House’.

We mobilized millions of fans within the stadium and across the country while promoting power of the AT&T Network.

SERVICES
Branding, Product Design, Experience Design, Physical Design
PLATFORMS
AT&T Stadium, AT&T Stadium App

CREATIVE
Cavan Huang, Craig Stout, Forest Young, Alan Lum, Eric Flegel, Chris Rushing, Claudia Sandoval, Regan Johnson, Joseph Han, Diego Zaks, Claire Falloon, Rami Levi,

3D & MOTION DESIGN
Sean Eno, Matthias Kaelding, David Hong
ACCOUNT & OPS
Anisha Muni, Ania Rurak

PRODUCTION AGENCY
Obscura Digital
APP DEVELOPMENT
Phunware

]]> AT&T Drive https://cavanthology.com/att-drive/ Fri, 20 Sep 2019 16:45:51 +0000 https://undsgn.com/uncode/?p=20528

AT&T Drive

Launching the first connected car platform

Innovation, Product Design, Experience Design, Content Strategy, Branding, Physical Design

AT&T came to Interbrand for help launching their B2B Connected Car offering, a new and undefined category. I led the team that developed the brand foundation for the business, which included naming, designing and positioning the platform: AT&T Drive, developing user-interface prototypes for connected vehicles, and designing the environment for their innovation lab: AT&T DriveStudio. The results: AT&T signed partnerships with 8 automotive partners within the first months of launch.

The name and visual identity of the platform was inspired by the core message to automotive partners: Design the Road Ahead. The oblique wordmark takes cues from the curve of the road and suggests a forward momentum towards the driving experience of the future.

Unified User Experience

We designed working UI prototypes with easily discoverable features to demonstrate how enjoyable and integrated the experience could be. They had a fully brand-able look & feel in a device agnostic form so automotive manufacturers could customize it to their specific vehicle platforms.

An Innovative Environment

The visual identity extended into the physical space of DriveStudio with reflective curved elements, brand colors and textures along the exterior facade, car bays and interior hallways.

1st

Wireless carrier to market with a connected car offering

8

Automotive partners signed within the first months of launch

30+

Global automotive partners using AT&T Drive

27M

Connected Cars on the AT&T network

We launched a connected car platform by designing it as a category leading brand for an undefined and growing market.

SERVICES
Branding, Product Design, Experience Design, Physical Design
PLATFORMS
AT&T Connected Car, AT&T DriveStudio

CREATIVE
Cavan Huang, Forest Young, Claudia Sandoval, Grace Chou, Claire Falloon, Ilan Beesen, Brittany Messenger

STRATEGY
Amanda Munilla, Kristen Diede, Scott Streicher
UX
Universal Mind

ACCOUNT & OPS
Anisha Muni, Nancy Ni, Sara Lopacki
ARCHITECTS
Warner Summers

]]> TIME Frames https://cavanthology.com/time-frames/ Thu, 02 Feb 2017 04:00:07 +0000 https://undsgn.com/uncode/?p=4229

TIME Frames

Reframing long form journalism experiences

Innovation, Experience Design, Content Strategy, Campaign, Physical Design, Content Creation

In an increasingly challenging news climate, TIME magazine set out to demonstrate the power, relevancy and value of their brand. Time Warner Global Media Group collaborated with the editors of TIME to create TIME Frames: an international print, online, and outdoor campaign. By using the TIME’s iconic red border to frame key issues of the past decade, we drew attention to the deeper story behind an issue and encouraged people to access TIME’s online archives. I help develop the concept and campaign approach on top of editing and producing films for the campaign. The campaign received the highest ad recall scores of readers polled and was a Webby Award Nominee for Best News and Politics content.

The Iconic Red Frame

We designed the campaign around the iconic red frame, using it as a portal to show new perspectives around the most significant TIME stories of the decade.

Unlocking the full story online

We designed custom QR codes reflecting the photography from our ads. They drove readers to Time.com where they could hear unique perspectives about the six topics from TIME reporters.

From Print to Immersive Installation

A TIME Frames special edition was commissioned just for this campaign and it shone a new light on many more stories of the decade. CNN featured an hour long TIME Frames program hosted by John King. And we also concepted a 16 foot TIME Frame, complete with an interface where people could listen to the audio testimonials about specific news events.  Bringing the stories to life in the physical spaces was how I had envisioned the campaign at the start.

#1

Most recalled ad among readers polled

600%

Increase in video plays on Time.com

Webby

Award nominee for Best News and Political Content

1927

Year the iconic red border was first introduced

We demonstrated the power and relevancy of TIME’s journalism, and gave the publication new experiential ways to tell stories.

SERVICES
Campaign
Content Creation
Experience Design
Motion Design

TIME WARNER GLOBAL MEDIA GROUP
Cavan Huang, Dave Statman, Jennifer Oprysko, John Liegey, Rich Rosenthal, Mark D’Arcy, John Lilliquist
TIME MAGAZINE
Kira Pollack, Crary Pullen, Richard Stengel

 

]]>