The North Face asked Interbrand to refine their global brand strategy to reflect changing consumer habits. So we created the brand playbook, a digital platform that articulated brand strategy and consumer insights to The North Face brand managers. I led the creative team that crafted an engaging way to talk about the brand strategy through a responsive site filled with interactive infographics and segmentation videos.

THE NORTH FACE BRAND PLAYBOOK CASE STUDY

Explaining Consumer Needs

We helped articulate a brand strategy rooted in consumer’s functional and emotional needs. Key insights were broken down into bite-sized modules with interactive data visualizations and infographics to keep brand managers engaged.

We created a new way for The North Face to talk about their brand, in order to better serve their global customers.

SERVICES
Branding
Product Design
CREATIVE
Cavan Huang, Kurt Munger, Taylor Simpson, Justin Tolentino, Jurgen Koch
STRATEGY
Caren Williams, Caitlin Barrett, Tom Shanahan
TECH & DEV
Matt Bindoff, Colin White
PROGRAM MGMT
Abigail Green