The North Face Brand Playbook
Reinventing Brand Engagement at The North Face
The North Face asked Interbrand to refine their global brand strategy to reflect changing consumer habits. So we created the brand playbook, a digital platform that articulated brand strategy and consumer insights to The North Face brand managers. I led the creative team that crafted an engaging way to talk about the brand strategy through a responsive site filled with interactive infographics and segmentation videos.
THE NORTH FACE BRAND PLAYBOOK CASE STUDY
Explaining Consumer Needs
We helped articulate a brand strategy rooted in consumer’s functional and emotional needs. Key insights were broken down into bite-sized modules with interactive data visualizations and infographics to keep brand managers engaged.
