One A Day
Rebranding a legacy vitamin brand for ecommerce
One A Day asked POSSIBLE for help making their multivitamins relevant for a younger audience. Our solution was to energize the brand with a much needed facelift across their digital platforms. I led the team that created a new digital campaign, redesigned the site, and optimized their pages on Amazon, ultimately increasing brand awareness and driving younger customers to purchase.
ONE A DAY SOCIAL ADS
Your One A Day Is Showing
Your One A Day Is Showing is a campaign about how One A Day multivitamins are full of goodness that gives people the confidence to do awesome things. Our playful messages and lighthearted attitude touted the emotional and nutrient benefits without going into scientific claims. We brought it to life on Facebook and Instagram, with short spots featuring expressive bursts of energy and color.
Distinctive Brand Assets
We updated the brand with bright saturated colors, playful energetic photography, bold type and simplified bottle packaging. These assets were applied consistently across the digital campaign, the site, and Amazon pages.
OneADay.com
We redesigned the website leading with products and benefits. Products were organized to user’s individual needs (Men’s, Women’s, Kid’s, 50+), serving content that were specific to the kinds of benefits they would be looking for (Men = Heart Health, Energy Support, Woman = Prenatal Vitamins, Nature’s Medley ). And every click was simplified to allow customers to purchase the product in the fewest clicks possible.
