About Cavan

I’m an executive creative director at Huge in New York City, leading multi disciplinary teams to deliver experiences that make meaningful impact for clients and customers. I’ve worked with established brands like AT&T, Con Edison, Nestle-Purina, Planet Fitness, Vanguard, and TIME. Just as importantly, I’ve carved out time to work with organizations like 9/11 Day, ACLU, AIGA, and Yale.

As a global craft leader, I also focus on raising the bar of creative work and inspiring a design community of 80+ at our company. The most intriguing challenges are those that allow us to positively influence our surroundings and behaviors. My goal is to design a more inclusive and accessible world, where health and wellness are prioritized, and technology benefits our lives.

I’m a visiting professor at my alma matter, Rhode Island School of Design, and have taught at NYU, Parsons, Brown, Texas State, Appalachian State, CUNY and Fordham. Outside of work, you’ll find me chasing my kids in the park, playing tunes on the piano, or binge-watching shows without shame.

Outcomes

#1

Planet Fitness is the top ranked health and fitness app in the App Store

83%

Increase in Planet Fitness workout sessions due to the redesign of the app.

18M

Planet Fitness paid members, up 1.7M from previous year, driven mainly through digital channels

25M

Pet adoptions on the 20th anniversary of Petfinder on the redesigned website

1.1B

Impressions on 9/11 Day At Home campaign and site, enabling millions to virtually volunteer

200%

Increase in digital transactions for Con Edison across web and app boosting revenue and cost savings

Awards

9 Webby Awards1 Shorty Award3 Stevie Awards1 ANA B2 award

1 Emmy Award1 Brand New Award1 CreativePool Award1 AdAge SAM Award

1 ADC Award1 AIGA 365 Award1 Anthem Award1 Rebrand 100 Award

Key achievements

  • Leading global agency design craft community of 80+ people
  • Leading and growing world-class product design teams on AOR accounts
  • Designed and launched commerce experiences worth millions in incremental revenue
  • Designed and launched top rated mobile app experiences
  • Designed and launched web and app experiences actively used by millions
  • Created campaigns reaching over a billion impressions

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