Cadillac Business Unusual

A content series that spoke to luxury seekers

Branding, Campaign, Content Creation, Motion Design

Cadillac needed to counter dated perceptions of their brand and reach a younger audience of luxury seekers. They partnered with Time Warner to produce Cadillac Business Unusual – an integrated campaign featuring entrepreneurs and their success stories. I help create and produce this 12 part branded series from pre-to-post production. On average over 500,000 unique visitors spent over 10 minutes engaging with content. The program improved brand favorability by 14 points with more consumers seeing Cadillac as Inspiring, Modern, and Distinctive.

CADILLAC BUSINESS UNUSUAL CASE STUDY

CADILLAC BUSINESS UNUSUAL TEASER

20%

More unique visitors than anticipated (hundreds of thousands)

10min

Average time spent by consumers watching content

+14pt

Increase in brand favorability

+10pt

Increase in key brand attributes (Innovative, Inspiring, Modern, Distinctive)

By profiling daring entrepreneurs we created compelling content that increased brand favorability of Cadillac.

SERVICES
Content Creation
Campaign
Motion Design
Animation
CREATIVE
Cavan Huang, John Domesick, Laura Saravia, Rich Rosenthal, Mark D’Arcy, John Lilliquist
HOST
Chris Hardwick
FEATURING
Jake Barton, Keyvan Mohajer, Bre Pettis, Carlos Perez, Eva Jeanbart-Lorenzotti, Michael Peters
PRODUCTION
Moxie Pictures
EDITOR
Mitch Gerbus